Reasons to request a website redesign
The process of redesigning a web resource
Information gathering
The designer reviews the customer questionnaire. The brief outlines the customer’s requirements for the new design of the website, as well as their preferences and background information about the company. Communication with the customer allows us to take into account all the details
Audit
The expert carries out an audit of the web resource. This entails an evaluation of the functionality of the web pages and graphic elements. The objective is to ascertain the continued relevance of the existing design and its ability to meet the needs of potential clients. The specialist assesses the structure of the site, ensuring that there are sufficient tooltips and other navigation elements in place. An audit is conducted to ascertain the uniqueness of the site and its traffic sources
Prototyping
The designer produces a prototype of the revised online project. The prototype is subsequently presented to the customer. Should the customer be dissatisfied with the proposed solution, the specialist will implement the necessary changes
Development
The website design, as presented by the designer, is implemented by our specialist team. Furthermore, the site is subjected to rigorous error testing
Upon completion, the site is delivered to the customer
A web resource with a concise, distinctive design enables the generation of revenue and the creation of a positive company image
What services are included in a website redesign?
In what circumstances is a website redesign required?
What is the typical timeframe for a website redesign process?
What are the additional services that are offered in conjunction with a website redesign?
GTRIX offers website redesign services
When accessing a website, the initial focus for a visitor is on the design. A well-designed website can enhance a company’s reputation, increase customer demand for products or services, and foster trust in the brand. If an online platform is unable to fulfil these functions, the web resource may be outdated or poorly executed. In both instances, a website redesign is required.
The IT company GTRIX in Kyiv offers competitive rates for website redesign. The team of professionals works efficiently and within the agreed timeframes. Experienced specialists from the web studio are available to assist customers from any region of Ukraine.
Elements that are included in a website redesign
A website redesign enables not only a change in the appearance of the online platform but also improvements to the content and functionality.
Website rebranding may include the following elements:
- Logo redesign. It is recommended that this new graphic sign be used in place of the original, which may be outdated or inconvenient to use.
- Color palette and fonts update. The elements together with the new logo should be reflected in the design, which should be creative and concise. In order to achieve this, the existing features will be utilised.
- Content change. To optimise page loading times, it is essential to remove any superfluous content. This may include sections and subsections that have been deemed unnecessary, as well as the replacement of images with high-quality alternatives. If required, specialists will update the texts and descriptions.
- Should you require a website redesign, we can incorporate elements with animation. The incorporation of animated details facilitates enhanced audience engagement. If these elements are used correctly, conversion rates can be significantly increased.
- Working on HTML code. This optimises the effectiveness of site promotion in search engines.
- Usability improvement. It is crucial for clients to have an intuitive and user-friendly experience when accessing the site. The provision of competent navigation and filters for searching for goods or services will assist with this.
When should a redesign of your website be considered?
As web technologies evolve, it is important to consider redesigning a site to add features that will enhance its functionality and user experience. It is recommended that an update be made every two to three years, or at the latest, every five years.
It is also advisable to examine the existing CMS for any technical issues. In some cases, it may be necessary to migrate the platform to a new engine.
It would be advisable to consider a redesign if the analytical values are unsatisfactory. A decline in conversion rates suggests that the service is no longer as appealing to potential buyers.
In the event that an organisation has entered a new market, modified its marketing strategy, or upgraded its products or services, it is advisable to update the website accordingly. A comprehensive redesign with rebranding will help achieve high coverage. It is also advisable to consider a redesign when expanding the product range.
Redesign classification
It is important for customers to be able to choose the format in which they receive the service when ordering a service.
- Visual. There are no fundamental alterations; the focus of the designers is solely on refining the visual aspect of the website. The colour palette may be revised, and images and animations may be incorporated. Such a redesign will help to increase conversion rates.
- Functional. It is advisable to implement an order function if the current service is proving inconvenient for users. As an illustration, the growth in the volume of data on the site has not resulted in an improvement in usability. It is challenging for visitors to locate the requisite section or page. During the course of work, navigation, headings and sections may be subject to change. The menus and filters may undergo changes.
- Technical. This solution accelerates page loading and optimises code. This feature enables you to improve your site’s ranking in search engine results.
- Full-scale. This encompasses all aspects of the visual presentation, functionality and underlying code. This package includes all three types described above.
The cost of a website redesign is dependent on the format selected and the completion time. Each format is carried out in accordance with a specific list of tasks, which vary in complexity. GTRIX web studio specialists offer cost-effective website development solutions.
Process of redesigning a web resource
The first step is for experts to develop a concept. GTRIX specialists commence an in-depth analysis of leading websites within the network, evaluating the core solutions that can enhance customer site convenience and clarity of interface.
In light of the new context, a web resource layout is devised. Subsequently, the layout is brought to fruition in its visual form. Concurrently, the client is provided with an online platform tailored to the specific needs of their target audience.
The specialists then make the necessary changes to the code, work on fast page loading and optimisation. The final step is to test the updated design for functionality, errors and ease of use. Any remaining inaccuracies are removed. The project is now ready for handover to the customer.