Maia
Czech Republic
Maia is a specialized online store for manicure products, offering a wide range of professional tools, gel polishes, drills, lamps, and consumables for nail technicians and home users. The brand positions itself as a “galaxy of beauty, care, and creativity” — a place where everyone can find all the tools they need for a perfect manicure.
The store targets several markets at once — Poland, the Czech Republic, and Ukraine — and required a multilingual solution with an elegant design that matches the brand’s premium positioning.
- Develop a stylish online store that reflects the aesthetics of the Maia brand — minimalism, elegance, and femininity
- Create a convenient product catalog with an extensive system of categories and filters
- Implement a multilingual interface for operation in the markets of Poland, the Czech Republic, and Ukraine
- Introduce a bonus loyalty system with cumulative discounts and promo codes
- Develop a responsive design for correct display on all devices — from smartphones to desktops
- Provide a convenient personal account with order tracking and points management
The result of the project was a fully functional online store that matches the premium positioning of the Maia brand and provides a convenient path for the buyer from viewing the catalog to placing an order.
The site successfully combines aesthetic design with technical functionality and provides:
- A consistent style across all pages thanks to a well-thought-out design system
- Increased conversion rates thanks to an intuitive catalog and convenient order placement
- Higher average order value through an integrated loyalty bonus program
- Coverage of three markets thanks to a multilingual interface
- Correct operation on all devices, from mobile to desktop
