Grupa PPW
WEB
Landing page for a turnkey apartment renovation company
Grupa PPW
Industry:
Construction & Renovation
Location:
Poland
Poland
Status:
Completed
Time to work:
2
months
Grupa PPW is a Polish company specializing in turnkey apartment renovation and decoration in Poland. The team takes care of the entire process: from the initial consultation and design project development to the final cleaning and handover of keys. The company operates transparently — with a fixed budget, clear deadlines, and a guarantee for all work
Goals and objectives
- Develop a logo and corporate identity for the brand from scratch, reflecting reliability and premium quality
- Create a website that clearly explains the company’s services and advantages for the Polish market
- Develop a structure of three package offers with a detailed description of each
- Build a clear “Work Process” page with five stages of cooperation
- Implement a free measurement order form to generate leads
- Ensure the website is responsive for mobile devices
Solution
Used technologies and solutions for site development Grupa PPW
Package solutions and conversion structure
The website is built around three clearly segmented packages — from basic repairs to a fully furnished apartment ready to move in. Each card contains a list of works and two CTA buttons: “Order” and “Find out the price.” This approach allows the client to quickly orient themselves and choose the appropriate format without calling the manager
Workflow and lead generation
A separate page has been developed with a detailed description of the five stages of cooperation — from the first meeting to the handover of keys. The “Quality Guarantee” section addresses the main objections regarding deadlines and budget. The form for ordering a free measurement is located on each key screen and generates a steady stream of leads
Branding and corporate identity
A logo was developed in the form of a stylized house in a black and gold palette, which immediately conveys the image of a premium construction company. A complete Brand Style Guide was prepared, including three logo options for different backgrounds, rules for using corporate colors, and corporate identity materials: signage, business cards, and corporate materials.
The results
The result of the project was a cohesive brand and conversion-oriented website that addresses the main objections of customers — fear of opaque prices, missed deadlines, and unqualified contractors.
- A recognizable brand was created from scratch: logo, style, media
- A clear package structure shortens the decision-making cycle
- The mobile version ensures correct operation on all devices
- The free measurement order form generates a steady stream of leads
Team
UX/UI Designer
Frontend Developer
Project manager
QA Engineer
Backend Developer
