Tasks and Goals of a Corporate Website
A corporate website serves as a company’s representation on the internet. In fact, this resource is not just the “face” of the enterprise but also a vibrant “showcase.” An online platform is a proven sales channel, increases brand recognition, and allows for launching effective advertising campaigns.
The Importance of a Corporate Website
The tasks of a corporate website include:
- Expanding the customer base;
- Supporting communication with partners and sponsors;
- Promoting products online;
- Providing assistance and consultations in a remote format;
- Raising the company’s rating;
- Offering a platform for secure communication with clients;
- Ensuring access to product information for clients and partners;
- Maintaining a 24/7 presence for the company;
- An effectively functioning corporate website allows for tracking statistics;
- Serving as an excellent online advertising platform for the enterprise;
- Another goal of the corporate website is to expand the company’s reach and introduce its products to international markets;
- Increasing sales volume and boosting profits;
- Reducing the workload on office staff.
Characteristics that distinguish a corporate website from a landing page include the presence of tools for content management. The web resource can be equipped with automation elements. These features enable you to manage trading processes, resources, communicate with clients, and even handle accounting.
To establish feedback with clients, it is appropriate to place surveys and forums on the portal. The web project allows for notifying users about profitable promotions through mass mailings.
Setting Goals and Drafting a Specification
Creating a corporate website in Kyiv begins with defining its purpose. It is essential to answer the following questions:
- What is the purpose of developing the corporate service?
- How to attract more users?
- How to increase income using the online service?
The specification (spec) is a list of tasks that the developer of the web resource must address. According to the spec, the specialist first identifies the target audience. It is crucial to understand what information the visitor is seeking on the platform and what their expectations are. By analyzing competitors, one can identify the client’s firm’s advantages to highlight them on the website.
How the Budget for the Software Product is Formed
Website development in Kyiv relies on the budget that the client can allocate for the project’s implementation. The structure of the resource can vary based on the number of pages, categories, and sections.
Each phase of the implementation of the software product is overseen by a single specialist. If the work needs to be done urgently, several experts are involved simultaneously. The more complex the project, the more resources are needed to execute it. Therefore, such a web service cannot be inexpensive.
Most clients prefer to order corporate websites in Kyiv with SEO promotion, which includes semantic core gathering and clustering. The team of specialists at the web studio in Ukraine has sufficient experience and knowledge to create a fast-functioning website with complex functionality.
To maintain communication with clients, the organization’s website must be mobile-friendly. It is equally important for the resource to load quickly.
The online service must withstand critical loads. It is unacceptable for the page to display errors. If the client does not have time to reload the service, there is a high probability of losing a customer.
Corporate Style
The design of internet platforms corresponds to the specific business direction. Traditionally, a corporate web resource features a minimalist design. If the company sells expensive fur coats, elements of luxury are added. Tourist companies focus visitors’ attention on high-quality photographs related to leisure.
When developing websites in Kyiv, it is possible to create a brand book that outlines the elements of corporate style in detail. Designers select 3-4 primary colors for executing the resource and creating advertising.
